About Us

Softex, the leading brand of the Greek paper industry since 1936


Softex Co. was founded in 1936 and its main product, the toilet paper was the leading in the Greek market. Softex brand became the first choice of the Greek family for many years to come.
In 2016, after successive administrations, Softex brand was acquired by Intertrade Hellas SA, the largest paper processing company in Greece. Softex Co. was then reborn with a new vision and a new strategic plan, to continue its tradition in offering superior quality products with unique characteristics.
Today Softex has regained its leading role in the category of branded toilet paper and home and personal care paper, in the Greek market.
Softex products offer top quality and unique features and benefits by incorporating the most advanced technologies of Intertrade Hellas group and by its edge know-how of the paper Industry business. 
After the successful relaunch of its full product line, Softex has been dynamically introduced in the categories of baby diapers and adult incontinence products, offering full range of products superior quality. Softex aims to provide advanced solutions and care in all phases of consumers' lives.

Our philosophy

The philosophy of Softex is to create excellent quality and added value branded products, which will perfectly cover the needs of the consumers in Greece and abroad, using best practices in every aspect of its function.
Our goal is to contribute to the Greek production with respect to our partners, employees, and the consumers and with great care for the environment.

Our vision

Our vision is to create products that will become part of Greek family’s lives contributing to advanced quality and hygiene. We vision our products to be exported and appreciated for their supreme quality and characteristics in Greece and abroad.
Quality and safety
Softex products are tested daily in the company's modern quality assurance laboratories, to reach the expectation of the consumers. We select excellent qualities of pure pulp to achieve hygiene and performance.

Softex products

Softex offers a full range of toilet paper, kitchen towels, table napkins, pocket wipes, facial napkins, baby diapers and adult incontinence pants and diapers.
Softex products are of exceptional quality and softness, made from 100% pure pulp without recycling (composition: virgin bleached pulp). Their composition offers the consumer a completely friendly product for everyday use while they are designed to perform to the maximum during their use, offering the greatest value for their price.
Softex packaging is made of less plastic, is recyclable, practical, and safe to ensure excellent product distribution.

Corporate social responsibility

Consistent to its philosophy and values for Corporate Responsibility, Softex implements on an annual basis support programs for organizations that support the child, the family and vulnerable groups.

Today Softex stand by its consumers with care, aiming to a better future with Safety and hygiene for a better and quality life.